Telesales or Telemarketing?

The term "marketing" encompasses a whole wealth of ideas, methods and implications, but the end result is to gain more business for your company.

Under the marketing umbrella comes both Telesales and Telemarketing. But what is the difference between them, and which one suits your business needs the best?

Telesales:

You will utilise Telesales if you are ready to sell your product or service directly to your customers and will achieve this by using the telephone. Telesales is an excellent enhancement to your growth strategy and can be used both for new products and for upselling on existing packages.
Telesales Key Words: Speed, Volume, Sales, Conversion, Growth, Quantity.

Telemarketing:

Telemarketing gives you the platform to build a rapport and understanding of your current and/or potential customer base and to generate new leads that you may not have been aware of. It also increases your company's brand awareness and helps to educate your prospects further as to the problems that your products or service can solve for them.

This is less about the sale and more about generating the initial interest, developing the opportunities, gathering the correct information and snaring those all-important appointments and leads.
Telemarketing Key Words: Strategy, Generation, High-Value, Nurture, Leads, Quality.

Whilst Telesales and Telemarketing are distinct and different disciplines, the goal of both forms of marketing is to assist in the growth of the business. This is obtained through increased awareness and knowledge of customer and prospects needs and requirements, relevant, quality data, more leads, more appointments, and more sales.

Whilst your business may need either/or services at any given time, ultimately good Telemarketing campaigns drive great Telesales campaigns.


If you would like to learn more about growing your business through Telesales and/or Telemarketing then please get in touch with us. After all, our business is to grow your business.