Using Telemarketing for Research and Development.

Using Telemarketing for Research and Development.

Market viability and analysis of demand are vital requirements to deliver a picture of the potential of a new development. Without this information, you would struggle to make the right decisions around resources and it would be nigh on impossible to work out the projected return on investment.

Do you know that telemarketing is an extremely powerful tool to use to find out what potential clients think of your new service or product?

Just think how much our research could save you in respect of both time and money. 

We recently ran a campaign for a small organisation based in London who had an idea from which they then developed a prototype for a specific industry sector. 

We called about 300 of the industry sector companies and asked them various questions about their opinion of the prototype by using open ended questions:  

What do you think of it?

How would you use it?

When would you use it the most?

Why would you use it?

Who would you sell it to?

This meant they told us precisely what they thought because open ended questions demand specific answers. This was fed back to our client who was then able to make slight adjustments and develop the prototype into a finished product.

It was very apparent that the companies we had talked to liked the prototype and therefore there would be demand for the final creation. 

As soon as we completed our research calls it was all systems go in the factory and I am pleased to say that thanks to our calls and the positive responses, our client is now in full production, over worked with enquiries and extremely happy because their turnover has doubled in the past few months. 

As the CEO of Talkmarketing, I am extremely proud of what I have achieved over the years, but in any business, one is only as good as the team and I am extremely lucky to be supported by a wonderful team of superb telemarketers who have been with me for many years. 

We all strive to keep on top of the changes, we adhere to the rules and we love cold calling and if you need any help with your research and development, then please do give us a call as we would love to hear from you.

The Nine Key Benefits of using telemarketing

The Nine Key Benefits of Telemarketing

Telemarketing is proven to be an effective tool for any business and can be an easy and effective way to increase your profits and promote your products or services.

The Nine Key Benefits of using telemarketing

These are the nine key benefits of using telemarketing to promote your business:

1. You can immediately gauge your customer's level of interest in your product or service.
2. You can provide a more interactive and personal sales service.
3. You can create an immediate rapport with your customers.
4. You can explain technical issues more clearly.
5. You can generate leads and appointments.
6. You can sell from a distance to increase your sales territory.
7. You can reach more customers than with in-person sales calls.
8. You can sell to both existing and new customers.
9. You can achieve results that are measurable.

The downsides of telemarketing that need to be considered.

If you do not research your market or obtain proper training before entering into a telemarketing campaign, there can be as some problems. In particular, you need to consider the following:

• Telemarketing can be resented - particularly when dealing with business-to-consumer customers, and when calls are made in the evenings.
• Customer lists may not always be clean and opted-out - this leaves you with a potential risk of breaking the law.
• Customer lists can be very costly.
• Telemarketing has a negative image that could damage your business' reputation - if poorly carried out.
• Telemarketing has the potential to replace a sales team and this could lead to negative feelings amongst employees.
• Training staff can be time-consuming and costly.
• You may need to prepare a script.

Which is why OUTSOURCING your telemarketing to a reputable telemarketing company like Talkmarketing who,

1. Have achieved results for many businesses, 
2. Have an excellent reputation,
3. Hold your hand through the whole process,

is a HUGE ADVANTAGE and takes away all the headache and disadvantages?

Why?  

1.        Because we verify data through the TPS,
2.        We work with data companies who are reasonably priced and have good clean data,
3.        We are professionals so you know we will represent you in the right way,
4.        Your sales team carry on doing what they do best so no negativity is felt by your staff.

When you outsource to us, we don’t tie you into a long term contract and flexibility is the key.  Give us a call on 01424 576658