Using Telemarketing for Research and Development.

Using Telemarketing for Research and Development.

Market viability and analysis of demand are vital requirements to deliver a picture of the potential of a new development. Without this information, you would struggle to make the right decisions around resources and it would be nigh on impossible to work out the projected return on investment.

Do you know that telemarketing is an extremely powerful tool to use to find out what potential clients think of your new service or product?

Just think how much our research could save you in respect of both time and money. 

We recently ran a campaign for a small organisation based in London who had an idea from which they then developed a prototype for a specific industry sector. 

We called about 300 of the industry sector companies and asked them various questions about their opinion of the prototype by using open ended questions:  

What do you think of it?

How would you use it?

When would you use it the most?

Why would you use it?

Who would you sell it to?

This meant they told us precisely what they thought because open ended questions demand specific answers. This was fed back to our client who was then able to make slight adjustments and develop the prototype into a finished product.

It was very apparent that the companies we had talked to liked the prototype and therefore there would be demand for the final creation. 

As soon as we completed our research calls it was all systems go in the factory and I am pleased to say that thanks to our calls and the positive responses, our client is now in full production, over worked with enquiries and extremely happy because their turnover has doubled in the past few months. 

As the CEO of Talkmarketing, I am extremely proud of what I have achieved over the years, but in any business, one is only as good as the team and I am extremely lucky to be supported by a wonderful team of superb telemarketers who have been with me for many years. 

We all strive to keep on top of the changes, we adhere to the rules and we love cold calling and if you need any help with your research and development, then please do give us a call as we would love to hear from you.